Take “Program Ads” off your list of worries this recital season!
Wednesday, March 13 at 1:00 PM Eastern, 12:00 PM Central
In this special webinar, our expert panelist, Joe Naftal demystifies recital program ad sales. Whether you’ve never sold program ads before or are looking to simplify your existing process, you’ll learn how you can setup a hassle-free program ad experience for your studio, while earning maximum program ad profits.
In this webinar Joe walks you through:
- Printing Terminology: Get clarity on those pesky printing terms. We’ll simplify all that so you don’t need to get off the phone with their print shop with a headache.
- Marketing: We’ll show you how to get the word out and get your students excited about program ads.
- Pricing: Wondering how much to charge for your ads? We’ll walk you through different options for different size ads.
- Business Ads: We’ll cover how to appeal to businesses to advertise in your program from what are they looking for to how to sell it to them.
- Fundraising/Commissions: Learn how to get your students to do the leg work selling program ads for you in exchange for account credit.
Growing up in the studio family business, Joe Naftal is the marketing director for Dance Connection in Islip, New York. As the studio’s marketing director, Joe oversees business and development, advertising, accounts receivable, public relations, office administration, production of the studio’s annual recital, and is the advisor for the studio’s National Honor Society for Dance Arts chapter.
Joe regularly collaborates with dance studio owners around the world, has been on the seminar faculty of the Energize Conference in Chicago and the Dance Teacher Summit in NYC, and has been featured several times in Dance Teacher Magazine. Joe serves on the Board of Directors for Robin Becker Dance in NYC. Aside from his work at the studio, Joe is a lighting designer, assistant designer, and production manager for classical and contemporary theatre, modern dance, ballet, and opera. He holds a BFA in Lighting Design from University of North Carolina School of the Arts.